工商管理專業“2+2”聯合培養項目

工商管理專業“2+2”聯合培養項目

來源: 時間:2023-07-06 作者: 編輯: 點擊:

               

                       

9728太阳集团首页與越南河内工業大學9728太阳集团首页工商管理專業“22”聯合培養項目由越南河内工業大學在越南國内招生,完成第一、二學年的學習後,選派學生到我校完成第三、四年的培養任務,由越南河内工業大學越南教育部報備,符合要求的學生将獲得中越兩校畢業證和學位證書。越南河内工業大學是位于越南首都河内市的越南教育部直屬重點大學,工商管理專業“22”聯合培養項目自2022年開始實施。


9728太阳集团首页與越南河内工業大學9728太阳集团首页

工商管理專業“22”聯合培養項目

課程簡介 Course Introduction

HK5 第五學期

Khái quát về Trung Quốc 1 中國概況I A Survey of China I

《中國概況》課程以社會、文化為綱,從中國地理、曆史、思想、文化、習俗、科技、政治制度等多方面系統概括和分析中國的社會與文化方面的種種特點。通過本課程的學習,要使留學生具備一定的中國文化知識,提高留學生對文化差異的敏感性、寬容性和處理文化差異的靈活性,培養留學生跨文化交際能力,擴大留學生的文化知識面,促進漢語語言的學習和應用。

Taking society and culture as the key link, the course A Survey of China systematically summarizes and analyzes various characteristics of China's society and culture from the aspects of Chinese geography, history, ideology, culture, customs, science and technology, and political system. Through the study of this course, international students should have certain knowledge of Chinese culture, improve their sensitivity to cultural differences, tolerance and flexibility to deal with cultural differences, cultivate their intercultural communication ability, expand their cultural knowledge, and promote the learning and application of Chinese language.


Thương mại điện tử 電子商務E-commerce

《電子商務》是為高等院校經濟學、管理學類專業本科生開設的一門理論性和實踐性較強的學科。它是研究如何實現商務及一般事務處理網絡化、信息化的綜合性的學科,涉及了計算機、網絡、軟件技術、數據安全、标準化,還有經濟、貿易等方面的問題。

本課程的理論教學内容主要包括:電子商務概述、電子商務網絡技術基礎、電子商務安全技術、網絡支付技術、電子商務物流。

通過本課程的學習,使學生了解電子商務的基本概念、實現電子商務的各種相關技術以及發展電子商務所涉及的安全問題等有關知識,使學生初步弄清電子商務的内容與實質,了解電子商務在一些相關領域的應用狀況。

Electronic Commerce is a subject with strong theory and practice for undergraduates majoring in economics and management in universities. It is a comprehensive subject that studies how to realize the network and information processing of business and general affairs, involving computer, network, software technology, data security, standardization, as well as economic and trade issues.

The theoretical teaching content of this course mainly includes: e-commerce overview, e-commerce network technology foundation, e-commerce security technology, network payment technology, e-commerce logistics.

Through the study of this course, students can understand the basic concepts of e-commerce, various related technologies to realize e-commerce and the security issues involved in the development of e-commerce, so that students can initially understand the content and substance of e-commerce and understand the application status of e-commerce in some related fields.


Quản trị tài chính 财務管理 Finance Management

《财務管理》是經管專業(非會計專業)的一門專業課程。本課程是以公司的财務活動為研究對象、以價值管理為核心、對企業經營過程中的财務活動和财務關系進行有效組織和管理的課程。由于公司的财務活動一般由籌資、投資、營運資本管理和盈利分配四個模塊構成,相應地,本課程的主要内容也主要包含融資決策、投資決策、營運資金管理、股利分配決策等四個模塊。因此,本課程不但重視對公司财務基本理論的講述,而且會将财務理論與企業的财務實踐相結合,是一門具有很強實踐性的課程。通過本課程的學習,學生不僅可以掌握企業基本的财務理論,同時也會學會對企業現實财務問題的判斷與财務決策,并具備良好的職業道德、正确的人生觀和價值觀。同時,本課程的學習,可以有利于學生對後續課程如《證券投資學》、《項目管理》、《技術經濟學》和《投資決策》的理解和應用,提高對相關專業課程體系的理解和應用。

"Financial Management" is a professional course for economics and management majors (non-accounting majors). This course takes the company's financial activities as the research object, takes value management as the core, and effectively organizes and manages the financial activities and financial relations in the process of enterprise operation. Since the financial activities of a company are generally composed of four modules: financing, investment, working capital management and profit distribution, accordingly, the main content of this course mainly includes four modules: financing decision, investment decision, working capital management and dividend distribution decision. Therefore, this course not only attaches importance to the description of the basic theory of corporate finance, but also combines the financial theory with the financial practice of enterprises. It is a very practical course. Through the study of this course, students can not only master the basic financial theory of enterprises, but also learn to judge and make financial decisions about practical financial problems of enterprises, and have good professional ethics, correct outlook on life and values. At the same time, the study of this course is conducive to students' understanding and application of subsequent courses such as Securities Investment, Project Management, Technical Economics and Investment Decision-making, and to improve their understanding and application of relevant professional curriculum systems.


Quản trị nguồn nhân lực 人力資源管理 Human Resource Management

本課程是工商管理類專業學生開設的一門專業必修課。它在建設有中國特色社會主義國家的基礎上,主要研究企業中人力資源的規劃、招聘、培訓、績效薪酬、整合、員工關系等一系列管理職能。是為了培養社會主義新一代學生了解現代企業人力資源管理的基本理論和發展趨勢,掌握企業人力資源管理的基本方法和技能,能夠運用所學知識來解決中國企業人力資源管理中的實際問題而設置的。幫助學生理解構建社會主義和諧勞動關系對企業的重要性。

This course is a required course for students majoring in business administration. It mainly studies a series of management functions of human resources in enterprises, such as planning, recruitment, training, performance pay, integration and employee relations. It is designed to train the new generation of socialist students to understand the basic theory and development trend of modern enterprise human resource management, master the basic methods and skills of enterprise human resource management, and be able to use the knowledge to solve the practical problems in Chinese enterprise human resource management. Help students understand the importance of building harmonious socialist labor relations for enterprises.


Thực tập sản xuất 生産實習(一) Production Practice

生産實習(一)是工商管理專業的一門專業綜合實踐環節,是學生在校學習期間的一個知識應用教學環節,是一次全面、嚴格的解決工商管理實際問題或應用研究問題的訓練。通過生産實習(一)的訓練,使學生掌握從選題、調研和查閱資料、設計論證、撰寫實習調查報告等完整的工商管理調查工作的程序和撰寫規範。

Production practice (I) is a professional comprehensive practice link of business administration, is a knowledge application teaching link during students' study in school, is a comprehensive and strict training to solve business administration practical problems or applied research problems. Through the training of production practice (I), students can master the procedures and writing norms of complete business administration investigation work, such as topic selection, research and information search, design and writing practice investigation report.


Giáo trình HSK5 HSK5教程I HSK5 standard course I

漢語水平考試(簡稱HSK)為測試母語非漢語者的漢語水平而設立的一項國際漢語能力标準化考試。通過HSK5級是我校來華留學生取得學位的必要條件,達到此漢語水平的留學生能夠更好的适應大學學習和日常的生活需求。

為幫助我校來華留學生順利的通過HSK5級考試,特開設此門強化訓練課程,通過學習HSK 5級培訓課程留學生能夠以口頭或書面的形式用漢語流利地表達自己,并為順利通過由國家漢辦與孔子學院總部舉辦的HSK5考試做好準備。

Chinese Proficiency Test (HSK) is an international standardized test of Chinese language proficiency for non-native speakers. HSK5 is a necessary requirement for international students to obtain a degree in our school. Students who have reached this level of Chinese can better adapt to the needs of university study and daily life.

In order to help international students pass the HSK5 test, this intensive training course is set up so that the international students can express themselves fluently in Chinese either orally or in written form, and get ready to pass the HSK5 test organized by Hanban and Confucius Institute.


Tiếng Anh chuyên ngành 1 專業英語I (工管) Professional English (Business Administration)

本課程的教學是在學生通過兩年大學英語學習,已初步具備聽、讀、寫等方面的能力基礎上進行的。其教學目的是豐富學生在工商管理專業方面的英語詞彙量,一方面提高學生在專業領域内用英語交流的能力,另一方面為考研打好基礎。

This course is taught on the basis that students have preliminarily acquired the ability of listening, reading, writing and so on through two years of college English learning. The teaching purpose is to enrich students' English vocabulary in business administration major, on the one hand to improve students' ability to communicate in English in the professional field, on the other hand to lay a good foundation for postgraduate entrance examination.


數據庫原理及應用* Principle and application of database

本課程将系統全面地講述數據庫系統的基礎理論、基本技術和基本方法。通過本課程學習,使學生系統地掌握數據庫系統的基本原理和技術;掌握數據庫系統基本概念,熟練使用SQL語句;掌握數據庫設計方法和步驟,具備設計數據庫模式及開發數據庫相關應用系統的基本能力,在實現過程中考慮系統的生命周期,培養誠實守信的科學求真精神。本課程的知識内容和技術方法,對從事現代大數據管理技術的應用、開發和研究的人員都是重要而必備的基礎。

This course will systematically and comprehensively describe the basic theory, basic technology and basic methods of database system. Through the study of this course, students can systematically master the basic principles and technologies of database system. Master the basic concepts of database system, proficient in using SQL statements; Master database design methods and steps, have the basic ability to design database mode and develop database related application system, consider the system's life cycle in the process of implementation, and cultivate the spirit of honesty and trustworthiness. The knowledge content and technology methods of this course are important and necessary foundation for the personnel engaged in the application, development and research of modern big data management technology.


商務文書寫作* Business Writing

商務文書寫作是高等院校開設的一門通識教育類課程。本課程在介紹應用寫作基本理論和基礎知識的基礎上,比較系統地介紹和講授了當前社會生活中常用的應用文書寫作的知識和技巧,具有很強的實用性、可操作性和社會實踐性。通過本課程的學習,使學生掌握應用文書的寫作規律和方法技巧,不僅能直接提高學生實際寫作的能力,适應未來工作的需要。此外,能通過讀寫思維的綜合訓練,促進學生全面發展,提高學生的整體素質,有利于學生的可持續發展。

Business writing is a general education course offered by colleges and universities. On the basis of introducing the basic theory and basic knowledge of applied writing, this course systematically introduces and teaches the knowledge and skills of applied writing commonly used in current social life, which has strong practicability, operability and social practicality. Through the study of this course, students can master the writing rules and methods of applied instruments, which can not only directly improve students' practical writing ability, but also meet the needs of future work. In addition, through the comprehensive training of reading and writing thinking, it can promote the all-round development of students, improve the overall quality of students, and is conducive to the sustainable development of students.


物流管理 Logistics Management

本課程的任務是讓學生了解物流和物流管理的基本概念和作用、物流服務模式、物流的功能要素、物流信息技術和财務績效以及現代物流發展的趨勢等中心問題,通過本課程的學習使學生對物流的基本理論、基本功能、所涉及的研究方法有深入了解,掌握物流管理中的客戶服務、運輸、倉儲、庫存、采購、信息技術、财務績效等内容。通過理論學習、案例分析和課堂讨論相結合的方法使學生在掌握基本理論的同時能夠了解物流管理的全過程,為學生今後從事物流相關行業打好基礎和知識儲備,并增強學生的敬業精神和誠信意識。

The task of this course is to let students understand the basic concept and function of logistics and logistics management, the service mode of logistics, logistics elements, logistics technology and financial performance as well as the trend of the development of the modern logistics center. Through the study of this course, students can have an in-depth understanding of the basic theories, basic functions and research methods involved in logistics, and master the content of customer service, transportation, storage, inventory, procurement, information technology and financial performance in logistics management. Through the combination of theory study, case analysis and classroom discussion, students can master the basic theory and understand the whole process of logistics management, which will lay a good foundation and knowledge reserve for students to engage in logistics related industries in the future, and enhance their professionalism and integrity consciousness.


HK6 第六學期

Khái quát về Trung Quốc 2 中國概況II A Survey of China II

《中國概況》課程以社會、文化為綱,從中國地理、曆史、思想、文化、習俗、科技、政治制度等多方面系統概括和分析中國的社會與文化方面的種種特點。通過本課程的學習,要使留學生具備一定的中國文化知識,提高留學生對文化差異的敏感性、寬容性和處理文化差異的靈活性,培養留學生跨文化交際能力,擴大留學生的文化知識面,促進漢語語言的學習和應用。

Taking society and culture as the key link, the course A Survey of China systematically summarizes and analyzes various characteristics of China's society and culture from the aspects of Chinese geography, history, ideology, culture, customs, science and technology, and political system. Through the study of this course, international students should have certain knowledge of Chinese culture, improve their sensitivity to cultural differences, tolerance and flexibility to deal with cultural differences, cultivate their intercultural communication ability, expand their cultural knowledge, and promote the learning and application of Chinese language.


Kinh tế công nghệ 技術經濟學Technology Economics

技術經濟學屬管理科學與工程學科,是實踐性較強的應用型學科,是工商管理類專業必修的一門專業課程。本課程主要講述技術經濟學的基本概念、資金等值計算公式和技術經濟評價方法等内容。通過該課程的學習,使學生掌握等值計算的公式和技術經濟評價方法,培養學生的經濟效益觀念,并具備對投資項目進行經濟評價的能力。

Technical economics belongs to the discipline of management science and engineering, which is a practical and applied discipline. It is a required professional course for business administration majors. This course mainly introduces the basic concepts of technical economics, the calculation formula of capital equivalent and the method of technical and economic evaluation. Through the study of this course, students can master the formula of equivalent calculation and the method of technical and economic evaluation, cultivate their concept of economic benefits, and have the ability of economic evaluation of investment projects.


Quản trị chiến lược 企業戰略管理 Strategic Management

《企業戰略管理》屬管理學學科,是理論性和實踐性較強的學科,是工商管理類專業必修的一門專業主幹基礎課程。本課程主要講述企業戰略管理的基本理論、基本運作流程、企業内外環境分析的方法和工具、企業戰略的選擇與評價方法、企業戰略的具體類型、戰略實施與控制的具體要求等内容。通過該課程的學習,使學生掌握戰略管理的基本流程和各項分析工具,并能夠獨立完成一個具體企業的戰略規劃。培養學生的戰略觀念,使學生在今後的企業管理工作中一定要以長遠的眼光來思考企業的發展,并采取相應的管理行為。同時要培養學生制定企業戰略和進行戰略管理的能力。

"Enterprise Strategic Management" belongs to the discipline of management science, is a discipline with strong theory and practice, is a compulsory major basic course for business administration majors. This course mainly describes the basic theory of enterprise strategic management, basic operation process, methods and tools of internal and external environment analysis, selection and evaluation methods of enterprise strategy, specific types of enterprise strategy, specific requirements for strategy implementation and control, etc. Through the study of this course, students can master the basic process of strategic management and various analysis tools, and can independently complete the strategic planning of a specific enterprise. Cultivate the strategic concept of students, so that students in the future business management work must take a long-term perspective to think about the development of enterprises, and take corresponding management behavior. At the same time, students should be trained to develop the ability of enterprise strategy and strategic management.


Phân tích báo cáo tài chính 财務報表分析 Financial Statement Analysis

《财務報表分析》是會計學專業的一門專業核心課程,也可以是其他管理類專業的專業課。 财務報表分析是以會計報表資料為主要依據,從會計數據表面去解釋會計信息的内涵與質量。課程中不僅包括對會計報表所披露的信息内涵的分析,還包括對會計原則與政策的局限性分析、會計方法選擇及變動的分析、會計信息的真實性分析等。财務報表分析将應用專門的分析技術與方法,通過對企業的資産質量、資本結構質量、利潤質量以及現金流量質量等方面的分析,對企業的籌資能力、償債能力、投資收益、盈利能力、企業價值等方面做出評價,從而得出對企業财務狀況、經營成果及現金流量的全面的判斷,為企業的投資者、債權人、經營者及其關注企業的其他組織或個人,了解企業過去、評價企業現狀、預測企業未來,做出正确決策提供準确的信息或依據。

本課程将側重運用質量分析方法,按利潤表——資産負債表——現金流量表的順序,對會計報表要素的進行綜合質量分析。學完本門課程,學生将樹立正确的效益觀、正确的資産質量觀、資本結構質量觀、利潤質量觀、現金流量質量觀、财務狀況整體的質量觀和平衡觀等。課程結束以後,學生應能夠對企業财務狀況的整體質量進行系統化分析。

"Financial Statement Analysis" is a core course for accounting majors, and it can also be a specialized course for other management majors. Financial statement analysis is mainly based on accounting statement data, from the surface of accounting data to explain the connotation and quality of accounting information. The course not only includes the analysis of the connotation of the information disclosed by the accounting statements, but also includes the analysis of the limitations of accounting principles and policies, the analysis of the choice and change of accounting methods, and the analysis of the authenticity of accounting information. Financial statement analysis will apply special analysis techniques and methods, through the analysis of the enterprise's asset quality, capital structure quality, profit quality and cash flow quality, to evaluate the enterprise's financing ability, debt paying ability, investment income, profitability, enterprise value and other aspects. It can provide accurate information or basis for investors, creditors, operators and other organizations or individuals concerned about the enterprise to understand the enterprise's past, evaluate the enterprise's current situation, predict the enterprise's future and make correct decisions.

This course will focus on the use of quality analysis method, according to the order of income statement, balance sheet and cash flow statement, the comprehensive quality analysis of accounting statement elements. After learning this course, students will establish a correct view of benefit, the correct view of asset quality, capital structure quality, profit quality, cash flow quality, the overall quality of financial situation and balance view. At the end of the course, students should be able to make a systematic analysis of the overall quality of a company's financial position.


Quản trị dự án 項目管理 Project management

《項目管理》工商管理本科必修課程。本課程以目前世界範圍内公認的美國項目管理學會的《項目管理知識體系》(PMBOK)、國際項目管理協會的《項目管理專業資質标準》(ICK)以及中國項目管理研究委員會的《中國項目管理知識體系》(C-PMBOK)的核心内容為主題,以項目生命周期運行規律為主線,比較全面、系統地闡述現代項目管理的基本理論、原則、方法和技術,重點介紹項目從啟動、計劃、執行、控制直至結尾整個過程所涉及的項目選定、項目組織、項目進度管理、項目質量管理、項目費用管理、項目采購管理、項目信息管理、項目風險管理、項目融資和項目收尾管理等關鍵内容。

Project Management is a compulsory course for undergraduate business administration. This course is based on the core content of the Project Management Body of Knowledge (PMBOK) of the Project Management Institute (USA), the Project Management Professional Qualification Standards (ICK) of the International Project Management Association, and the Chinese Project Management Body of Knowledge (C-PMBOK) of the China Project Management Research Committee. Taking the operation law of project life cycle as the main line, it expounds the basic theory, principle, method and technology of modern project management in a comprehensive and systematic way. It mainly introduces the key contents of project selection, project organization, project schedule management, project quality management, project cost management, project procurement management, project information management, project risk management, project financing and project closure management involved in the whole process of project starting, planning, implementation and control until the end.


Quản trị tri thức 知識管理 Knowledge management

該課程旨在讓學生樹立知識管理的思想觀念,掌握和運用知識管理的基本原理和方法,培養和提高學生的理論素質和實踐技能,并通過實踐技能訓練,提高學生的實踐能力、創新能力和職業能力,為學生就業打下堅實的理論基礎和職業基礎。

The course aims to let the students set up the concept of knowledge management, to master and apply the basic principle and method of knowledge management, to cultivate and improve students' theoretical quality and practical skills. Through the practical skills training, student are able to improve the their practical ability, innovation ability and professional ability, to lay a solid theoretical foundation for the students employment and professional basis.


Giáo trình HSK5 HSK5教程II HSK5 standard course II

漢語水平考試(簡稱HSK)為測試母語非漢語者的漢語水平而設立的一項國際漢語能力标準化考試。通過HSK5級是我校來華留學生取得學位的必要條件,達到此漢語水平的留學生能夠更好的适應大學學習和日常的生活需求。

為幫助我校來華留學生順利的通過HSK5級考試,特開設此門強化訓練課程,通過學習HSK 5級培訓課程留學生能夠以口頭或書面的形式用漢語流利地表達自己,并為順利通過由國家漢辦與孔子學院總部舉辦的HSK5考試做好準備。

Chinese Proficiency Test (HSK) is an international standardized test of Chinese language proficiency for non-native speakers. HSK5 is a necessary requirement for international students to obtain a degree in our school. Students who have reached this level of Chinese can better adapt to the needs of university study and daily life.

In order to help international students pass the HSK5 test, this intensive training course is set up so that the international students can express themselves fluently in Chinese either orally or in written form, and get ready to pass the HSK5 test organized by Hanban and Confucius Institute.


Tiếng Anh chuyên ngành 2 專業英語II (工管) Professional EnglishBusiness Administration

本課程的教學是在學生通過兩年大學英語學習,已初步具備聽、讀、寫等方面的能力基礎上進行的。其教學目的是豐富學生在工商管理專業方面的英語詞彙量,一方面提高學生在專業領域内用英語交流的能力,另一方面為考研打好基礎。

This course is taught on the basis that students have preliminarily acquired the ability of listening, reading, writing and so on through two years of college English learning. The teaching purpose is to enrich students' English vocabulary in business administration major, on the one hand to improve students' ability to communicate in English in the professional field, on the other hand to lay a good foundation for postgraduate entrance examination.


Đàm phán kinh doanh商務談判 Business negotiation

本課程為管理類專業學生的專業選修課程。研究在各種類型的談判中所涉及的基本理論、原則、程序和技巧,是一門融多學科為一體的邊緣學科,是一門應用科學。本課程的目的和任務是傳授談判的相關知識,培養談判的意識,樹立正确的談判觀念及掌握基本的談判技巧,以達到使學生正确把握和運用其理論和技能,适應社會主義市場經濟建設和迎接知識經濟時代對人才的挑戰之目的。

This course is an elective course for students majoring in management. This course studies the basic theories, principles, procedures and techniques involved in various types of negotiations. It is an applied science as well as a borderline discipline integrating multiple disciplines. The purpose and task of this course is to teach the relevant knowledge of negotiation, cultivate the consciousness of negotiation, establish the correct concept of negotiation and master the basic skills of negotiation, so as to enable students to correctly grasp and use their theories and skills, adapt to the construction of socialist market economy and meet the challenge to talents in the knowledge economy era.


Hệ thống thông tin quản lý管理信息系統 Management Information System

《管理信息系統B》課程是本校工商管理類專業的一門重要專業課。通過本課程的教學,應使學生理解并掌握信息及信息系統的基本概念、信息系統的基本構成,了解信息技術在組織管理中的應用,理解并掌握信息系統開發的過程和信息系統開發的基本方法。理解管理信息系統的發展:如制造資源計劃MRP-II、企業資源計劃ERP等。該課程具有較強的理論性和實踐性的特點,通過本課程的學習,讓學生了解和掌握管理信息系統的基本概念、基本理論以及信息系統分析、設計的方法,鞏固提高學生編制較大的、基于數據庫的應用程序的能力,掌握管理信息系統領域的最新技術前沿,為以後專業學習課程及今後在工作中解決實踐問題奠定基礎。

Management Information System is an important professional course for business administration majors. Through the teaching of this course, students should understand and master the basic concepts of information and information system, the basic composition of information system, understand the application of information technology in organization management, understand and master the process of information system development and the basic methods of information system development. Understand the development of management information systems, such as MRP-II, ERP ,etc. This course is theory and practice orientation. Through the study of this course, students can understand and master the basic concepts of management information system and the basic theory and method of information system analysis and design, to improve students' compilation capability, to master the latest technological in the field of management information system. This course lays a foundation for students to study the following professional courses and solve practical problems in the future work.


Quản trị tiêu thụ銷售管理 Sales management

《銷售管理》是一門建立在市場營銷學、行為科學和現代管理理論基礎之上的應用學科,它是市場營銷學科中一個重要的組成部分,是企業營銷實踐的産物。因此本課程尤其注重對學生理論聯系實際能力的培養,通過本課程的學習,要求學生能比較系統地掌握銷售管理的主要理論,基本具備從市場營銷戰略的大視野出發,通過精心組織、安排有效的銷售活動,做好銷售管理的能力。

"Sales Management" is an applied discipline based on marketing, behavioral science and modern management theory. It is an important part of marketing discipline and the product of enterprise marketing practice. Therefore, this course pays special attention to the cultivation of students' ability to combine theory with practice. Through the study of this course, students are required to systematically master the main theories of sales management, and basically have the ability to do a good job in sales management by carefully organizing and arranging effective sales activities from the perspective of marketing strategy.


HK7 第七學期

Nghiên cứu hoạt động quản lý 管理運籌學 Operations Research for Management

《管理運籌學》是工商管理專業學生的一門專業必修課程,本課程是為本科生對與定量因素有關的管理問題通過應用科學的方法進行輔助管理決策的一門科學。内容包括數據特征的展示與概括、數據推理的理論基礎、數據推理的演繹與歸納、參數估計與假設檢驗、方差分析、數據分布的拟和檢驗和随機檢驗、回歸模型應用、線性規劃、庫存管理、運輸問題、目标規劃等各種統計決策等。本課程介紹數據處理和管理運籌學各主要分支的基本概念、基本模型、基本方法和計算機求解技巧及在經濟和管理中的應用。本課程從定量分析決策角度為科學管理開辟了廣泛的研究和應用領域,并以踐行社會主義核心價值觀作為課程的重要内容,做到講社會責任、講社會效益,講講誠信守約,為實踐發展提供學理支撐。

"Management Operations Research" is a professional compulsory course for business administration students. This course is a science for undergraduates to assist management decision-making by applying scientific methods to management problems related to quantitative factors. Contents include characteristics of the data display and summarizing, reasoning the theoretical basis of the data, data deductive and inductive reasoning, parameter estimation and hypothesis testing, analysis of variance, data distribution and test and random test, the application of regression model and linear programming, inventory management, transportation problem, goal programming and other statistical decision, etc. This course introduces the basic concepts, basic models, basic methods and computer solving skills of the main branches of data processing and management operations research and their applications in economics and management. This course opens up a wide range of research and application fields for scientific management from the perspective of quantitative analysis and decision-making, and takes the practice of socialist core values as an important content of the course, so as to emphasize social responsibility, social benefits, integrity and keeping promises, so as to provide theoretical support for practical development.


Quản lý Sản xuất & Vận hành 生産與運作管理 Production & Operations Management

《生産與運作管理》屬管理科學與工程學科,是理論性和實踐性相結合的學科,是工商管理、物流管理等專業必修的一門專業主幹基礎課程。課程既涵蓋生産與運作管理的基本理論,諸如設施選址、質量控制、準時化生産、成本控制、進度控制等,同時融入生産與運作最新的管理理論和技術發展。課程将為學生提供基于軟件實現的分析工具。

本課程授課目标在介紹生産與運作管理相關理論與分析工具。通過本課程的學習,使學生建立成本控制、流程優化、質量保障、進度管理等方面的意識,學會審視、考慮和處理生産與運作中存在的問題;理解通過生産與運作管理赢得競争優勢。

"Production and Operation Management" belongs to the discipline of management science and engineering, is a combination of theory and practice, business administration, logistics management and other professional compulsory backbone basic course. The course covers the basic theories of production and operations management, such as facility location, quality control, just-in-time production, cost control, schedule control, etc., while integrating the latest management theories and technological developments of production and operations. The course will provide students with analysis tools based on software implementation.

The objective of this course is to introduce theories and analytical tools related to production and operations management. Through the study of this course, students can establish the awareness of cost control, process optimization, quality assurance, schedule management and other aspects, and learn to examine, consider and deal with the problems existing in production and operation. Understand how to gain competitive advantage through production and operation management.


Lý thuyết và Thực hành Thương mại Quốc tế 國際貿易理論與實務* International Trade Theory and Practice

《國際貿易理論與實務》是一門主要研究國際間商品交換的具體過程的學科,是一門具有涉外活動特點的實踐性很強的綜合性應用學科,是工商管理專業學生必修的一門專業核心課程。本課程主要講述了國際貿易基本概念、國際貿易理論、國際貿易政策與措施、國際貿易術語、國際貨物買賣合同條款等内容。通過該課程的學習,使學生了解國際貿易的基本理論,掌握國際貿易的基本程序、基本做法,熟悉進出口業務的各個環節,掌握國際上一些通行的慣例和普遍實行的原則,讓學生具備參與國際競争所需要的相關知識和較強的處理國際市場事物的能力,适應複雜的國際市場對管理人才的挑戰。

Theory and Practice of International Trade is a subject that mainly studies the specific process of international Commodity Exchange. It is a comprehensive and practical subject with characteristics of foreign activities, and it is a required core course for students majoring in business administration. This course mainly introduces the basic concepts of international trade, theories of international trade, policies and measures of international trade, terms of international trade, contract terms of international sale of goods and so on. Through learning this course, make students understand the basic theory of international trade, to master the basic process of international trade, the basic practice, familiar with import and export business of each link, to master some common international practices and the principle of common practice, let the students have the knowledge needed to participate in international competition and the strong ability to deal with the international market of things, as well as adapt to the challenge of managing talent in complex international market.


Quản trị đổi mới 創新管理 Innovation Management

本課程是工商管理類專業的一門專業必修課。通過本課程的教學,幫助學生理解創新的内涵及特征。《創新管理》課程基于網絡的視角,為學生講解創新管理的基本要素,使學生對創新的模式、流程、方法等産生基本認知,能夠挖掘和提煉現實問題,并應用基本理論工具解決問題,為後續的實踐工作打下基礎。

This course is a required course for business administration majors. Through the teaching of this course, students can understand the connotation and characteristics of innovation. Based on the perspective of network, the course of "Innovation Management" explains the basic elements of innovation management for students, so that students can have a basic understanding of the mode, process and method of innovation, and can excavate and refine practical problems, and apply basic theoretical tools to solve problems, so as to lay a foundation for subsequent practical work.


Thực tập sản xuất 生産實習(二)Production Practice II

生産實習是學生在學習了主幹專業課程之後進行的。它的主要目的是通過學生親自深入到企業實際中,對企業管理活動的實際運作過程有一個感性認知,通過實踐環節的體驗,領會和掌握所學的理論知識。為以後進一步學習專業課程和畢業設計打下良好的基礎,加深學生對所學理論知識的理解和認識,提升學生的動手操作等實踐能力,提高學生的創新思維和創新能力,為以後走上工作崗位打下良好的基礎。

Production practice is carried out after students have learned the main professional courses. Its main purpose is to go deep into the enterprise reality by students themselves, have a perceptual cognition of the actual operation process of enterprise management activities, through the experience of practice, understand and master the theoretical knowledge learned. It will lay a good foundation for further study of professional courses and graduation design in the future, deepen students' understanding and understanding of theoretical knowledge, enhance students' practical ability such as hands-on operation, improve students' innovative thinking and innovation ability, and lay a good foundation for future work.


Quản trị chuỗi cung ứng 供應鍊管理 Supply Chain Management

本課程的任務是讓學生了解物流與供應鍊管理的基本概念和作用、物流與供應鍊學科的理論體系、物流與供應鍊的功能要素等問題。通過本課程的學習,學生能深入了解物流與供應鍊的基本理論、基本功能、所涉及的研究方法。掌握物流與供應鍊管理中的客戶服務、運輸、倉儲、庫存、采購及包裝搬運、選址等内容。為學生今後從事物流相關行業打好紮實的基礎和知識儲備,同時能拓寬學生的知識面,促進物流知識學習的熱情和興趣,增強學生供應鍊生态和體系優化的認識。

The task of this course is to make students understand the basic concepts and functions of logistics and supply chain management, the theoretical system of logistics and supply chain discipline, and the functional elements of logistics and supply chain. Through the study of this course, students can have an in-depth understanding of the basic theories, basic functions and research methods involved in logistics and supply chain. Master customer service, transportation, storage, inventory, procurement, packaging and handling, site selection in logistics and supply chain management. It will lay a solid foundation and knowledge reserve for students to engage in logistics related industries in the future, broaden their knowledge scope, promote their enthusiasm and interest in logistics knowledge learning, and enhance their understanding of supply chain ecology and system optimization.


Tiếp thị điện tử 網絡營銷 E-marketing

通過本課程的教學,學生能系統了解網絡營銷的理論體系,全面領會在網絡虛拟市場開展營銷活動的原理和特點、環境與方法、工具和手段、目标與實施控制等相關内容,并掌握開展網絡營銷的操作思路和相應的運作技巧。讓學生學會既能基于傳統企業利用互聯網開展市場營銷活動,又能基于互聯網企業利用市場營銷方法規劃并發展企業主營業務;在傳授知識的同時,還要通過課内外實踐環節系統地培養學生在網絡營銷方面的能力,為綜合運用廣告學的相關理論和方法奠定基礎。

Through the teaching of this course, students can systematically understand the theoretical system of network marketing, fully understand the principles and characteristics of marketing activities, environment and methods, tools and means, objectives and implementation control and other related content in the network virtual market. As well as master the operation of network marketing ideas and corresponding operation skills. The course enable students to use the Internet to plan and develop the main business for the traditional enterprises and Internet enterprises. At the same time of imparting knowledge, we should systematically cultivate students' ability in network marketing through in-class and out-of-class practices, so as to lay a foundation for the comprehensive use of relevant theories and methods of advertising.


HK8 第八學期

Thực tập doanh nghiệp 企業實習

企業實習是學生在學習了主幹專業課程之後進行的。它的主要目的是通過學生親自深入到企業實際中,對企業管理活動的實際運作過程有一個感性認知,通過實踐環節的體驗,領會和掌握所學的理論知識。為以後進一步學習專業課程和畢業設計打下良好的基礎,加深學生對所學理論知識的理解和認識,提升學生的動手操作等實踐能力,提高學生的創新思維和創新能力,為以後走上工作崗位打下良好的基礎。

Enterprise practice is carried out after students have learned the main professional courses. Its main purpose is to go deep into the enterprise reality by students themselves, have a perceptual cognition of the actual operation process of enterprise management activities, through the experience of practice, understand and master the theoretical knowledge learned. It will lay a good foundation for further study of professional courses and graduation design in the future, deepen students' understanding and understanding of theoretical knowledge, enhance students' practical ability such as hands-on operation, improve students' innovative thinking and innovation ability, and lay a good foundation for future work.


Khóa luận tốt nghiệp 畢業設計(論文) Graduate project (thesis)

要求學生運用所掌握的基礎知識、基本理論和基本技能,對所選定的某個理論或實際問題進行調查研究和分析,初步掌握選擇科研題目、查閱相關資料、拟定研究方案、運用試驗手段、處理數據、撰寫論文等方面的方法和本領。學生必須在紮實閱讀、調查(或試驗)、分析和研究的基礎上,将研究成果寫成一篇觀點明确、論據充分、數據準确、語言流暢、條理清晰、結構嚴謹、符合一般科研論文規範體例的畢業論文。

Students are required to use the basic knowledge, basic theory and basic skills to investigate and analyze the selected theoretical or practical problems, and master the methods and skills of selecting scientific research topics, consulting relevant data, drawing up research programs, using experimental means, processing data, writing papers and so on. On the basis of solid reading, investigation (or experiment), analysis and research, students must write a graduation thesis with clear views, sufficient evidence, accurate data, fluent language, clear organization, rigorous structure, in line with the standard style of general scientific research papers.




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